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Branding – Russell Brand Style

Russell Brand is a very good example of how to build a brand. In Russell’s case, his brand is being a lothario. In the last year I’ve seen countless articles in the Australian media referring to Russell Brand as a lothario. Lothario Russell Brand blah blah blah… you get the picture. I thought only Shakespeare used the term lothario but Russell has brought it back to 2009.

There was even talk that the way Russ wooed a girl while waiting for a ferry in Australia was staged. I wouldn’t be surprised if it was. I wouldn’t be surprised if Russ has marketing people pushing his lothario image.

Search for lothario in Google News or Goolgle Image search and you’ll no doubt see several Russell entries on the first page of each.

So what does all this have to do with this site? Well, if you’re developing a web app, an iPhone app or some other bit of software you can do yourself a world of favours by establishing your brand.

When you’re Russell Brand you can get the media to push your brand fairly easily. When you’re Joe Schmoe software developer you have to do things a little differently. Media outlets will generally be more than happy to publish articles about your product of service provided your article has a unique and newsworthy spin to it (and isn’t a clear promotional article).

As an example, let’s keep with the lothario theme. Say you have a dating web site you want to get press coverage for. Instead of writing an article saying “here’s my great dating web site and you can join for free”, you might write an article on celebrities that have tried internet dating. Or maybe write about how the number of people getting married who met on the net has jumped X% in the last 5 years.

Whatever your angle, make it interesting, make it memorable.

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