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Blogs That Solve Problems Make More Money

In her article Why You Can’t Make Money Blogging, Sonia Simone argues that you can in fact make money from blogging. The article is a response to a recent New York Times article about Fake Steve Jobs and how he hasn’t made any decent money from his blog.

Fake Steve Jobs Solves No Problems

According to Sonia, the main reason he isn’t making any money despite huge traffic is because his blog solves no real problems (other than to waste time – ie. entertainment). I have to agree with her that entertainment sites, in general, don’t make as much money as more technical, problem-solving sites per visitor.

In the case of Fake Steve Jobs, it’s not just a case of the blog not solving a problem. I think it’s more a case of the ads being served don’t match what the audience wants.

If you land on a site like that, what relevance are the ads going to have? If you’re running Adsense, it might show an ad for some Apple products as soon as it sees the keywords “Steve Jobs” or an ad for Verizon on the “iPhone” keyword, but is a visitor at the site ready to purchase a new Macbook or are they just there to have a laugh?

A Better Way to Market

Perhaps if the ads were related to comedy, or video or even at a stretch, other Apple news sites, they might do better? But the problem then is that the value of each click plummets because the advertiser doesn’t directly sell products/services.

On the flip-side, if you had a site that tells you how to upgrade your Macbook hard drive to a 500GB monster, with step-by-step instructions and video and then have an affiliate link or ad pointing to some great deals on hard drives, you could be pretty sure your audience is interested in what’s being advertised.

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Comments Section

4 Responses to “Blogs That Solve Problems Make More Money”

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  1. 1

    I must tell you that overall I am very taken with this blog.You evidently know what you are speaking about as you write with passion. If I had your writing ability, I know I would be a success. I have bookmarked your web site and look forward to additional updates.

  2. sunday joseph solomon
    2

    I WILL LIKE TO MAKE MONEY AS FAST AS POSIBLE,BUT LET BE GUIDED SO THAT, I WILL NOT PRODUCE ON THE PROCESS.THK U.

  3. sunday joseph solomon
    3

    I WILL TO MAKE MONEY AS FAST AS POSIBLE, BUT LET BE GUIDED SO THAT, I WILL NOT PRODUCE MISTAKE ON THE PROCESS.THK U

  4. 4

    I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% certain. Any recommendations or advice would be greatly appreciated. Kudos